SHOEBOX Bakery

celebrating the rich heritage and culinary artistry of African American culture

THE concept

Shoebox Bakery is a powerful tribute to the enduring legacy of the African diaspora, honouring the ingenuity and resilience of mid-century African Americans who utilised shoe boxes as a means of protection from the discrimination they faced while on the road. The bakery seeks to celebrate the rich cultural connections and historical significance of this shared journey

Identity

FOOD menu

celebrating the diverse and rich culinary heritage of African American traditions

Curated by Alexander Smalls and Mame Sow, Shoebox Bakery features contemporary confections, pastries, and freshly baked goods. The menu showcases a fusion of flavours and cooking techniques passed down through generations, while the grocery range offers a wide selection of products sourced from Black and African creators, growers, and producers.

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